The Ultimate Automotive SaaS Solution
Industry Vertical
Automotive, Experiential Event Management, Fleet Management
Business Model
B2B SaaS, B2C
Our Work
Product Design, Custom Software Development, DevOps, QA & Testing
About The Project
A comprehensive cloud-based platform that empowers dealership businesses with complete fleet visibility and streamlined management of experiential events and customers.
key Challenges
Scalability Challenges
As the user base grew, scalability issues arose due to the challenges in maintaining the codebase. The addition of new features based on user requests further complicated the code, making it difficult to scale the application.
Platform Compatibility
With the need for a performant web application accessible on all platforms, the client faced challenges in ensuring the application was compatible with different platforms while maintaining high performance.
Personalization
Providing a personalized experiential auto event while streamlining tedious tasks such as scheduling events, managing rentals, and onboarding attendees was a significant challenge that had to be addressed. The platform needed to be capable of delivering a personalized experience while maintaining high performance and scalability.
Our Solution
Architecture Optimization
We conducted a thorough analysis of the legacy web application to identify and address hot-fixes and optimize the architecture. We implemented an efficient and scalable solution that can handle the growing user base without any issues.
Product Design Strategy
Our team developed a comprehensive strategy that incorporated both business profitability and user value. We worked closely with the client to understand their business goals and user needs, ensuring that the final solution met both requirements.
Enhanced Functionality
We added new functionality for Dealership Teams as well as the Super Admin, enabling them to manage their operations more efficiently. We also extended their MVP with a new feature set to enhance customer engagement and retention.
Secure DevOps Workflow
Our team implemented a secure DevOps workflow that can accommodate ongoing development at a high velocity. This ensures that TrackHero can release new features and updates quickly and securely.
Features
Event Management
Real Time Vehicle Queue Management
Rental Management
Dealership Linked as Teams
Fleet Management
Customer Management
Event Management
An in-app dashboard that automatically analyzes driver behavioral data and generates personalized reports for improved coaching.
Results obtained
Feature Enhancements
Added new functionality for Dealership Teams and Super Admin
Web SPA UI
Built the User Interface from ground up, a Web SPA (Single Page Application), achieving increased fluidity in UX, dynamic data loading and client-side rendering
API Connectivity
Enabled interconnectivity between client's server and third-party servers via API
Brand Identity
Incorporated a fresh brand identity to complement the UI
Companion PWA
Connected customers and dealerships with a Companion PWA (Progressive Web App)
Business needs it fulfills
Streamline dealership tasks for increased efficiency and profitability
Enhance customer experience and engagement to improve retention and loyalty
Improve management capabilities for better coordination and decision-making
Improved accessibility and convenience
"They use their experience to ensure that we meet our project objectives."
